Local SEO (Search Engine Optimization) enhances a website's visibility in localized search results. It's crucial for businesses targeting a specific geographic area. Key strategies include optimizing Google My Business listings, ensuring NAP (Name, Address, Phone number) consistency across online directories, gathering local reviews, and using location-specific keywords. Local SEO helps businesses attract nearby customers, drive foot traffic, and increase online visibility within their community, ultimately leading to higher local engagement and sales.