Latest Google Algorithm Updates and Their Impact on Backlinking Strategies

Due to Digital marketing being an active field, those practicing it have to keep track of the recent changes that Google undergoes in order to stay at par with the competition. The search engine modifies its algorithm from time to time in order to improve the quality of the results provided and such alterations directly influence the position of different sites on the internet. Backlinking is one of the many areas that has gained prominent attention and it is regarded as a major pillar in the practice of search engine optimization (SEO). Therefore, given its position as the Leading digital marketing agency, TECHEUNOIA the best digital marketing agency, understands the need to take these changes slowly in order provide clients with efficient and result based strategies. What Are Google Algorithm Updates? Google algorithm updates are shifts in the process that the search engine uses to assess and rate various websites. Such updates may be nothing more than a few seconds spent tweaking things here, or they can take the form of major upheavals that completely change the face of the digital marketing industry. The Google updating process takes place several times within a given year, and as part of every update, there is an improvement of the system aimed at the end users by promotion of the relevant content while education of the low quality and forceful practices. Panda, Penguin and Hummingbird are examples of some of the major algorithm updates. Recently though, the focus has shifted to the importance of E.A.T core levels, CWV and the Helpful Content update. It is also these changes that make it possible for businesses like TECHEUNOIA the best digital marketing agency to come up with appropriate strategies that are in accordance with the current goals of the Google search engine.