: Myntra is an Indian e-commerce company of fashion and casual
lifestyle products, headquartered in Bangalore, Karnataka. The
company was founded in 2007 by Indian Institutes of Technology
graduates with a focus on personalisation of gift items. By 2010,
Myntra shifted its focus to the online retailing of branded apparel.
Between 2007 and 2010, the online portal allowed customers to
personalize products such as T-shirts, mugs, mouse pads, calendars,
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